Strategy
	Although we create beautiful designs, and provide state-of-the-art technology, we recognize that the strategy is the most important factor for a successful Web site. If you don't get your strategy right, it doesn't matter how beautiful the site is.
	And no one puts more attention on the strategy than Magic Hour. We don't just shoot from the hip.  And we don't just phone it in. In most cases, the Magic Hour project manager and strategist will begin the engagement by visiting the campus for a couple days to start work on the school's customized Web strategy, spending hours meeting with you to understand the personality and program of your school and its distinctive needs.  And then, after even more research, they will create a custom, in-depth strategy chock full of actionable recommendations for an effective Web site. As a result, in just the first year, schools with new Magic Hour sites have experienced results such as: Top 10 search engine ranking for key, unbranded terms 50-100 percent increase in Web traffic Admission applications and inquiries increasing 20-plus percent Significant increase in attendance at school events Dollar value of donations increasing over 25 percent Teachers creating hundreds of class pages Higher staff morale due to significantly fewer phone calls for easily-found information Many schools with just a few hundred students save over $10,000 a year in reduced print and postage costs; some larger schools have saved many times this. Sure, it takes a bit more time.  But you're worth it.