School Web Site Design
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“Since the launch, my e-mail
box has been full of compliments.
Everyone in both our immediate and
extended community is excited about
the new site. Folks are pleased with
the ease of navigation and breadth
of content. Alumni are already logging
on and joining the alumni community
without any encouragement from us.
In the first week our office was bombarded
with requests from teachers and coaches
who, after seeing demonstrations of
Magic Wand, were eager to be trained.
The site is useful - it is dynamic
- and it is fun."
Nancy Sasz
Web Administrator
Providence Day School
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Magic Hour offers a comprehensive
service to optimize the Web presence of your school,
and produce the positive results you’re
seeking. Our service includes:
- Web communication strategy
- Design
- Content development
- MagicWand Web Content Management
System
- Hosting
In just the first year, schools
with new Magic Hour sites have experienced results
such as:
- Top-10 rankings on Google
and Yahoo
- 50-100 percent increase
in Web traffic in the first three months
- Attendance at school's alumni
events increased 200-300%
- Dollar value of donations
increased over 25%
- Admission applications increased
20%
- Teachers created hundreds
of class pages
- Higher staff morale due to
significantly fewer phone calls for easily-found
information
Many schools save over $10,000/year
in reduced print and postage costs; some save
many times this.
Strategy: Who are you,
and how are you different from your competition?
What is the personality of your company? Who is
coming to your site and what do they want to do
when they get there? What do you want them to
do? How can your site generate more leads and
sales? How can your site support existing customers
better? How can your search engine rankings be
improved?
These are just some of the questions
we ask when we start to work with a new Web client.
Get ready: our in-depth strategy service may result
in a quite detailed document. For CCR Pyramid
our strategy was over 30 pages. Single-spaced.
With detailed message, information architecture,
and search engine recommendations included.
Design: The essence of
marketing is differentiation. You need a Web site
that reflects your personality and branding, not
a me-too Web site that looks like everyone else’s.
For some companies, that means adhering to their
well-defined identity standards; for others we
create those standards. Whichever is the case
for you, we believe you won’t find a portfolio
with a greater range of designs – tailored
to the identity of the company -- than ours.
Content Development:
Whether it’s through the writing of Web
pages, or the creation of custom multimedia virtual
tours and multimedia student profiles, Magic Hour
can deliver the content that moves prospective
families to consider your school more seriously.
MagicWand content management
system: Magic Hour’s distinctive MagicWand
content management system makes it easy for authorized
users in your organization to instantly update
Web site content.
MagicWand includes:
- complete management of Web
pages and navigation including text editing,
photos, multimedia, links and file attachments
- private alumni portal with
online giving, updateable directory, news, events,
class notes, threaded discussions
- private academic area for
parents, teachers and students with class pages
for the posting of schedules, assignments, exercises,
activities, gallery pages, and threaded discussions
- online admissions application
- admission application management
system
- electronic newsletters
- bulk email
- multiple, customizable calendars
- event registration management
- athletics schedules, scoreboards,
and game recaps
- integration of MagicWand
databases with legacy alumni and other databases,
such as Blackbaud and Senior Systems, to provide
automatic updates
- advanced, dynamic content
templates including FAQs, photo and multimedia
galleries, news, events, forms, etc.
- and much, much more.
Hosting: Magic Hour’s
hosted content management solution takes the hassle
of hosting off of you, and provides low cost-of-ownership.
Managed 24/7/365 by our hosting partner, your
can rest easy knowing your data is on a server
that is maintained with the latest security updates,
daily back-ups are being stored off-site, and
you have use of the industry-leading NetTracker
Web stats program.
Contact Magic Hour today
to begin a conversation on how you can have a
Web site that will help your school reduce costs
and improve communications.
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