Corporate Marketing Communications

"I want to thank you for the terrific job Magic Hour has done for NewsEdge over the past several years. You and the team should be proud of what we successfully accomplished on a rather tight budget... A true test of a successful partnership is being able to answer the question 'would you use them again' with a big 'absolutely!' I certainly look forward to working with you again in the near future." David M. Scott Vice President, Corporate Marketing NewsEdge

To move a prospect to talk with you, consider your value proposition, and buy your product or service, you need a plan. Persuasive communications requires strategy, creative, and technology working as one. That’s what we do.

And we've done it for corporations in virtually every industry (high tech, biotech, publishing and manufacturing), including IBM, Genzyme, The Boston Globe, RSA Security, and Endeca, as well as start-ups and small companies with 10-15 employees.

To give just a few examples of the business results we've produced for clients:

• helped a small biotech firm successfully introduce a new Lyme Disease test with an integrated lead generation compaign that included direct mail, telesales follow-up, a Web microsite, product brochures, and a company folder
• created a marketing program review for a division of a Global 1000 technology company. This included a complete review of the cost-effectiveness of their current marketing strategy and programs, with dozens of recommendations for how to improve them.
• produced over 50 marketing communications projects for IBM and its Lotus Development division, including customer testimonial videos shot on five continents, meeting opener videos, interactive product demonstrations, and marketing CD-ROMs that include these items as well as lead generation offers
• introduced a Webinar program, then created a home page Flash animation (in-line, of course, so site visitors always had access to the site navigation and didn't have to "skip intro") which generated far more attendees for the series than their six-figure ad campaign in The Wall Street Journal
• developed corporate Web sites, and implemented our MagicWand Web content management system, for many companies. MagicWand enabled them to reduce the load on IT while empowering content creators to easily post their material to the Web site
• redesigned the print collateral portfolio of Genzyme Genetics: over two-dozen corporate and product brochures, folders, and sales sheets

We've done it all.

It all begins with listening and learning about your business and industry. We look at your competitors, and their Web and print communications. We consider your need to build your brand, improve search engine results, generate leads, and close sales. From these factors, and many more, we develop a marketing strategy designed to address your business needs. (Check out our White Paper on "The Seven Principles of Effective B2B Lead Generation" for some examples.)

For more information, or to discuss how we can help you reach your business goals, please contact us via the Web or call Louis at 617-926-3030, x234.