Content Management
The day a Web site launches
is the day it begins to change.
Organizations need a way to make these changes
easily and instantly, while freeing up IT staff
to work on higher-level activities than building
HTML pages. Magic Hour has developed our advanced
MagicWand(tm) content management system, and implemented
it for many corporate and academic clients, including:
- Atlas Venture
- Colubris
- Source Supply
- Groton School
- Horace Mann School
- The Hill School
There are many content management
systems on the market, and the words companies
use to describe their products are often quite
similar -- even when the products are not. The
robust features and ease-of-use of MagicWand set
it apart -- and need to be seen to be believed
(the typical reaction being "Wow! I can do
that, too!").
MagicWand 5 empowers non-technical
users to instantly update their Web site through
easy-to-use, browser-based forms, from anywhere
in the world. (We like to say that if you have
the skill to shop on Amazon, with MagicWand you
can create a Web site.) Pages can be created,
updated and deleted without the intervention of
anyone in IS. Content control is put into the
hands of the content experts.
The use of MagicWand provides
several benefits:
- reduced cost and increased
speed (instant!) of site maintenance
- increased likelihood that
people will become repeat visitors due to the
fresher content on your Web site
- content creators with no
technical Web skills can instantly create and
update site content through browser-based forms
- the design integrity of
the site is maintained as MagicWand automatically
formats new content according to the site design
standards
- technical Web staff is freed
up to work on higher level work than HTML coding
- information entered once
can be reused in several parts of the site,
with automatically generated links
- content can be easily programmed
to no longer display when it is out of date
MagicWand 5 comes configured
for either corporate
or academic needs.
For more information,
or to arrange for MagicWand demo, contact Louis
Gudema at 617-926-3030, x234, or email louis@magic-hour.com
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