Search Engine Optimization
	Is your school's website missing from top search engine results? Let potential families find your website with help from Magic Hour's Search Engine Optimization services.
	We help schools rank high up on the first page when people search on popular, unbranded terms related to your school. Sure, your school may rank well when people search for you by name, but they already know about you. What's important is when people who don't know about you, but would be interested in your school if they did, can find you.  Those people are searching with "unbranded" terms, such as "private Boston high school" -- and that's where our expertise can make a difference. We provide:  Initial keyword research Competitor keyword and Search Engine Marketing (SEM) research Link-building recommendations Help in setting up Campaigns and AdGroups Consultation on writing ads, creating landing pages, etc. Monthly review of results and help so you can constantly improve results through tweaking the keywords, adding negative keywords, and other methods. As a result of our work, many Magic Hour clients receive hundreds, and in some cases thousands, of additional visits to their site each year from people searching on key, unbranded terms. These searchers are your best audience: people interested in what the school has to offer, but unaware of the school before it came up high in the search results.   Also, our InfoServe content management system has the tools you need to optimize your content for search engines to achieve those high rankings.   As a result of our work, many Magic Hour clients receive hundreds, and in some cases thousands, of additional visits to their site each year from people searching on key, unbranded terms:  people interested in what the school has to offer, but unaware of the school before it came up high in the search results.   We have also helped many clients create successful sponsored search program (such as Google Ads), resulting in hundreds of additional visits to their site. And for many schools, these programs can be free. Results are good.  Free results are even better.   To learn more about our Search Engine Optimization Services, please contact us.