Lotus Development
"superhumansoftware™
for Finance"
Lead Generation
Interactive CD-ROM to sell Lotus produces and
services to the financial services industry
Moving from:
The Lotus sales force was in need of a powerful
lead generation tool to convince line of business
managers in the financial services industry of
the effectiveness of Lotus products and services
for mission-critical applications. This in-depth
story required more bandwidth than the Lotus Web
site.
Moving to:
Magic Hour developed a comprehensive CD-ROM overview
of the value proposition of Lotus for financial
services. This interactive CD featured over 40
case studies and product introductions, using
40 minutes of video, 30 minutes of animation,
text, and links to URLs of featured companies
and the Lotus Web site for more information. To
motivate decision makers to open the door to a
Lotus sales call, while exiting the CD users were
provided the opportunity to register online for
a drawing - generating valuable lead generation
information.
This is just one of over 30
projects Magic Hour has produced for Lotus.
Client feedback:
"I have had the opportunity to share the
content with our executive management and they
are thrilled with the results. They said that
this was the best sales tool and customer awareness
piece that they have seen."
Award: 2000
international gold Award in Media Excellence in
the "sales and marketing" category from
the Media Communications Association International
|
