Immunetics Integrated Campaign
Visit
the microsite
Lead generation campaign including direct mail,
telesales, Web microsite and brochure
Immunetics was introducing a
new Lyme Disease test that was clearly superior:
the old Lyme Disease test generated a 20 percent
false positive rate, the new C6 test from Immunetics
had a two percent false positive rate, among its
other advantages.
Moving from:
A large universe of "suspects" -- hospital
lab managers in Lyme Disease hotspot states
Moving to:
Magic Hour helped Immunetics successfully narrow
the universe of suspects down to the best prospects
via an integrated lead generation campaign consisting
of a direct mail effort with three postcards sent
to land in the same week, a follow-up telesales
effort, a Web microsite, brochure, and corporate
folder describing the superiority of the new test.
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