Boston Globe
"Boston Market Show"
Computer-based sales presentation
Promoted the Boston market as
a smart choice for media buyers outside New England.
Moving from:
Media buyers in ad agencies outside of Boston
were predisposed to advertise in print in only
the top five markets - and Boston is number six.
Moving to:
Magic Hour moved the minds of media buyers by
taking basic market facts that show in many categories
-- such as spending per capita -- Boston is actually
in the top three nationally, and weaving them
into a creative, convincing computer-based sales
presentation. This entertaining presentation positioned
Boston as one of the best places to advertise,
due to its concentration of highly-educated, affluent
consumers and influential business leaders.
Since completing this project,
Magic Hour has gone on to produce the meeting
videos for two Boston Globe national sales meetings,
the Globe 100 breakfast, their Fenway Park Jumbotron
spot, and their PBS underwriting spot.
Additional recognition:
Finalist, 1999 Invision Award and Massachusetts
Interactive Media Council Awards
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