Boston Scientific Sales Kit
Sales kit to support the launch
of Boston Scientific ASCentials
Moving from:
Boston Scientific was launching a new service
to support ambulatory surgery centers, and needed
to explain the benefits of the service to their
doctor-turned-entrepreneur prospects
Moving to:
A unique stand up sales presentation system built
around an "easel" that included all
sales materials, and also stood up on its own
to display them. Magic Hour's services included
consulting on the naming of the service, developing
the "patient focused, business minded"
theme, and writing, designing and printing over
a dozen sales sheets in an easy-to-use presentation
style.
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