Apex National Ad Campaign
National print ad campaign
Logo update
Magic Hour created a clutter-busting
print ad campaign, Web site and logo update that
effectively rebranded APEX, the category leader
in providing Qualified Intermediary services to
Global 1000 companies. Through this service, APEX
helps clients take advantage of IRS provisions
that allow them to save millions of tax dollars
in Like-Kind Exchanges. The marketing program
helped raise APEX's profile, contributing to the
desired result of the company being acquired by
JP Morgan Chase Bank. They are now J.P. Morgan
Property Exchange, and we continue to work with
them.
Moving from:
APEX closed over $25 billion in IRS Section 1031
Tax-Free transactions in 2000. But their advertising
and Web site did not reflect the image of a category
leader.
Moving to:
Magic Hour created a national print campaign--APEX's
first--and corporate Web site that are as sophisticated
as the service APEX provides. Using the memorable
premise of loving the IRS, the "Partners
for Life" campaign playfully presents distinctive
ads that will run in national trade publications
for the next year.
Client feedback:
"Magic Hour exceeded our highest expectations.
While successfully launching one of our business
segments, they also created an image campaign
around our entire brand. Their work on our corporate
Web site, logo design, and ad campaign has been
outstanding."
|
