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Case Studies

To download any of these case studies and white papers, please fill out the form below.

“An Affordable Web site: The Hill School Case Study” (2004)
A Web site can be a school’s most cost-effective form of communication, by far. Learn how The Hill School, in Pottstown, PA, re-allocated $80,000 from existing communication budgets due to the far greater cost-effectiveness of its new Magic Hour Web site.

“The Seven Principles of Successful B2B Lead Generation” (2002)
Over the past several years, we've worked with leaders in a number of industries. In some cases we've helped them increase their leads and reduce the cost per lead. And, of course, we make it a point to keep up with marketing best practices.

We've summarized some of what we've learned in our White Paper: "The Seven Principles of Successful B2B Lead Generation." In this White Paper, we review such topics as:
• The two most important factors for the success of a lead generation program
• Lead generation techniques for a wide variety of media
• How to optimize your Web site for lead generation
• What to do with the leads after you get them

“Four Way to Profit from a Dynamic Web Site” (2000)
A Web site is not a nice-to-have: it can provide tangible business results. Review some of our early thinking on the value of a dynamic corporate Web site.

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