Currently in use by
St. Andrew's Episcopal School in Saratoga, California, Facebook Badges increase your potential for website traffic and donations! Let's see the math in action:
If you have 10 donors and each of them has 50 friends, how many people will see your badge appear in their news feed? (For our sake, let's assume that they don't have any shared friends).
The answer? 500 Facebook Impressions! That's a lot of people who you may have no other way of reaching out to.
For example, let's say little Timmy's mom makes an Annual Fund donation and opts to put your badge on her wall. Little Timmy's grandma, uncle, and T-Ball coach all see the badge appear as a post from Timmy's mom in their news feeds. If they click the badge, they get taken back to your website's donation form (or any other page of your choosing) where they can also contribute.