We will discuss with you your admission recruitment funnel, how you differentiate yourself from your overlap schools, your branding, and how you communicate – and need to communicate – with all of your constituencies.
At the project kickoff meeting, we will conduct a “magical mystery tour” in which we spend a few hours together viewing Web sites of other schools, non-profits and corporations to consider Web best practices, design options, and functionality we might incorporate into the site.
We believe that this kind of in-person meeting is the best way to understand what makes your school distinctive.
By reviewing your current communications, we can also determine how to optimize them by appropriately moving some to the Web. For many schools, the money saved via improved communications through the Web site can actually more than repay the investment in the site itself.
It's easy to create a Web site. It's hard to create one with impact: a Web site that will make a major difference in your communication. Our strategies are central to the superior effectiveness of our sites.