Website & Digital Marketing Strategies
Tech Review & Integration Strategy
Intuitive Information Architecture
Adult & Continuing Education
The key to any website’s success over time is the combination of beautiful design and state-of-the-art technology with a solid digital marketing strategy. Schools and colleges are no exception.
Looks do make the first impression, but unless your website can meet the communication needs of your current families, faculty/staff, and alumni from the start and effectively turn prospective families into newly enrolled ones, and continue to do so over time, it won’t much matter what it looks like.
That’s where Magic Hour can help. From our sales reps to our project managers and support personnel, we work with you over the full lifetime of your website to ensure that your organization’s goals are being met each step of the way:
Preparing for a New Website
Every new client participates in a website kick-off meeting at the start of their project. By meeting with key stakeholders from your school and your Magic Hour project manager and web strategist, we work with you to determine your content and communications goals for the new website—reviewing the website features and modules, what audiences you need to reach, and the individual personality and offerings that make your program unique.
Continued Partnerships for Years to Come
After a website is launched, Magic Hour Project Managers and Support staff members are always available to discuss new ideas and website expansion projects or provide advice and counsel for website best-practices. Active clients are also eligible for a free yearly website evaluation from one of our web strategists to take your website use and features to a higher level.
By partnering with Magic Hour Communications, in just the first year schools and colleges with new InfoServe sites have experienced results such as:
Top 10 search engine ranking for key, unbranded terms 50-100 percent increase in Web traffic
Admission applications and inquiries increasing 20-plus percent
Significant increase in attendance at school events
Dollar value of donations increasing over 25 percent
Teachers creating hundreds of class pages
Higher staff morale due to significantly fewer phone calls for easily-found information
Substantial yearly savings from reduced print and postage costs—many schools with just a few hundred students save over $10,000 a year and some larger schools have saved many times that amount.
Interested in learning how Magic Hour can help your school or college improve your digital communications and get started forming a web strategy of your own?
Contact us today!
Working with Magic Hour and GIM was amazing. They listened to what we had to say throughout the process and stayed true to our vision. The overall reaction to Illinois College's new website has been tremendous.
Jason Scott Embry
Former VP for Advancement
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