Studies have shown that while people say they are coming to a school site for content, the site’s graphics have a disproportionately large impact on their sense of the quality of the school.
In our work with independent schools with strong identity standards, Magic Hour has created attractive, usable interfaces while adhering to existing design standards and coordinating with the look of existing print publications. In other cases, we have created the visual identity system for the school and its Web design. Magic Hour doesn’t have a “house style”. We don't want people to say "that's a Magic Hour site"; we create designs that reflect the personalities of our clients.
A picture truly is worth a thousand words: we have proven time and again our ability to produce world-class designs that are tailored to the unique personality and program of each school -- just check out our portfolio. (But you won't find your design there, because we haven't worked with you yet.)
And Magic Hour has produced award-winning multimedia and video. Our multimedia is focused on delivering content, rather than merely animating menus or the delivery of what is actually static text and photos. We believe that multimedia begins with audio and interactivity. We can create the virtual tours, videos, multimedia profiles and other dynamic features that will best communicate your program.